Promote Your News or Event

Where to Promote to UMSON Audiences

Below is a list of places you may choose to promote your news and events. Additionally, a printable Marketing Plan Checklist and Events Timeline is available for download.

PlatformSubmission Instructions

The Elm Weekly and The Elm Weekly: School of Nursing
a community-driven website updated each business day; based on your selections upon submission, content will be added to these newsletters:

  • The Elm Weekly
    a weekly newsletter sent to all UMB faculty, staff, and students each Monday of select highlights from The Elm; submissions must be received by the prior Wednesday

  • The Elm Weekly: School of Nursing
    a weekly digest of content published on The Elm: Nursing sent to UMSON faculty, staff, and students each Tuesday; submissions must be received by the prior Friday

Submit an Announcement:
news, initiatives, or event save-the-date or register-now reminders

Submit an Accolade:
awards, presentations, accomplishments, or kudos

Note that only the Office of Communications submits and manages Elm Stories.

UMSON Calendar
UMB's events calendar that feeds to the UMSON website and The Elm Weekly: School of Nursing

Submit via the UMSON Calendar Submission form (below).

Campus Life Weekly with USGA
a weekly newsletter managed by University Student Government Association and sent to students each Friday

Submit via the Campus Life Weekly with USGA form.

Digital Displays*
screens throughout the UMSON Baltimore location

Submit via UMB's Digital Displays form.

UMSON Social Media
UMSON's official FacebookInstagramLinkedIn, and Twitter accounts

Contact the Office of Communications

Event Eblasts
for high-level events with necessary RSVP functionality only

Contact the Office of Communications.

Printed Collateral*
posters and flyers

Contact the Office of Communications.

* There may be a budget implication for these items, depending on whether or not you need design services.

Event Promotion Timeline

Below is a basic outline to help you plan for event promotion. If you are hosting the event at UMSON, be sure to reserve your space before you begin.

8-12 weeks out Save the Date
Basic information: date, time, location
  • The Elm
  • UMB Calendar
6 weeks out Initiate print projects and digital display design, if you need design services Work with Office of Communications
4 weeks out Communicate more detailed information about your event
  • The Elm (include additional details)
  • Submit digital displays
  • Constant Contact eblast, as applicable
  • Campus Life Weekly
2 weeks out Reminder to non-respondents (if collecting RSVPs through Constant Contact only)
  • Constant Contact
3 days prior Reminder to respondents (if collecting RSVPs)
  • Constant Contact or other email

Submit to The Elm

Download our printable Elm Cheat Sheet for detailed instructions and tips on writing an effective submission.

Use The Elm submission form to submit to:

  • The Elm: Nursing
  • The Elm Weekly: School of Nursing e-newsletter (weekly emails to UMSON students and UMSON faculty and staff)
  • The Elm Weekly e-newsletter (weekly email to UMB faculty, staff, and students)

Submit to the UMSON Calendar


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