Promote Your News or Event

Where to Promote to UMSON Audiences

Below is a list of places you may choose to promote your news and events. Additionally, a printable Marketing Plan Checklist and Events Timeline is available for download.


The Elm Weekly and The Elm Weekly: School of Nursing
a community-driven website updated each business day; based on your selections upon submission, content will be added to these newsletters:

  • The Elm Weekly
    a weekly newsletter sent to all UMB faculty, staff, and students each Monday of select highlights from The Elm; submissions must be received by the prior Wednesday

  • The Elm Weekly: School of Nursing
    a weekly digest of content published on The Elm: Nursing sent to UMSON faculty, staff, and students each Tuesday; submissions must be received by the prior Friday

Submit an Announcement:
news, initiatives, or event save-the-date or register-now reminders

Submit an Accolade:
awards, presentations, accomplishments, or kudos

Note that only the Office of Communications submits and manages Elm Stories.

UMSON Calendar
UMB's events calendar that feeds to the UMSON website and The Elm Weekly: School of Nursing

monthly e-newsletter sent to alumni and friends; a publication calendar is available

UMSON Social Media
UMSON's official FacebookInstagramLinkedIn, and Twitter accounts

Submit via the UMSON Calendar, E-For|um, or Social form (below).

Campus Life Weekly with USGA
a weekly newsletter managed by University Student Government Association and sent to students each Friday

Submit via the Campus Life Weekly with USGA form.

Digital Displays*
screens throughout the UMSON Baltimore location

Submit via the Digital Display Signage Submission Form.

Event Eblasts
for high-level events with necessary RSVP functionality only

Contact the Office of Communications.

Printed Collateral*
posters and flyers

Contact the Office of Communications.

* There may be a budget implication for these items, depending on whether or not you need design services.

Event Promotion Timeline

Below is a basic outline to help you plan for event promotion. If you are hosting the event at UMSON, be sure to reserve your space before you begin.

8-12 weeks out Save the Date
Basic information: date, time, location
  • The Elm
  • UMB Calendar
6 weeks out Initiate print projects and digital display design, if you need design services Work with Office of Communications
4 weeks out Communicate more detailed information about your event
  • The Elm (include additional details)
  • Submit digital displays
  • Constant Contact eblast, as applicable
  • Campus Life Weekly
2 weeks out Reminder to non-respondents (if collecting RSVPs through Constant Contact only)
  • Constant Contact
3 days prior Reminder to respondents (if collecting RSVPs)
  • Constant Contact or other email

Submit to The Elm

Use The Elm submission form to submit to:

  • The Elm: Nursing
  • The Elm Weekly: School of Nursing e-newsletter (weekly emails to UMSON students and UMSON faculty and staff)
  • The Elm Weekly e-newsletter (weekly email to UMB faculty, staff, and students)

Submit to the UMSON Calendar, E-For|um Alumni Newsletter, or UMSON Social Media Accounts


Fill out my online form.

If you have any questions or need assistance, please don't hesitate to contact the Office of Communications.